The BBC’s Olympic coverage was a huge success, not just for TV but also for digital and mobile. The corporation logged 34.6 million cumulative online users – with a peak daily total of 7.3 million on 5 August – by the end of Saturday, just as the Games came to a close.
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Jim Marshall on why TV has never been either more powerful or more intimate: Now that the BBC has proved TV’s credentials during the Olympics, it will be fascinating to see whether Channel 4 can continue this during the Paralympics, but this time with ads…
STV has partnered with Glasgow Caledonian University and Edinburgh Napier University in a bid to deliver two new local television channels in Edinburgh and Glasgow – ETV and GTV.
With the 2012 Olympic Games definitely, properly over the BBC felt that Monday night was the right time to unleash a plan in order to keep the momentum going.
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Last night’s Olympic closing ceremony attracted a peak audience of 26 million viewer. The ceremony, with performances from the Spice Girls, Take That and The Who, banked 22.9 million average viewers and a massive 80.7% audience share for BBC One.
NBC’s Olympic ‘TV Everywhere’ coverage used 34% of total bandwidth across major US networks in the first seven days of the London 2012 Games.
BSkyB’s share price briefly reached a nine-month high yesterday following news of the Sky Sports victory against Ofcom.
Julia Lamaison, insight director at GfK Media & Entertainment, asks: How do broadcasters ensure they are not left behind in a world that puts the control in the hands of the audience?