The amount of time spent watching linear commercial TV channels in the UK during January to June 2011 increased to a new record for the period, Thinkbox announced today.
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Product placement in the UK is still in its infancy but it has not gone unnoticed. The majority of Brits know what product placement is and knew that the law had changed to allow brands such as Nescafé Dolce Gusto to feature in ITV’s This Morning show.
Viewing figures began to move away from the News for the first time this week as the riots in Britain began to die down.
A report published by market research firm IHS Suppli has predicted that consumers will be more likely to access the Internet through their tablets and TV’s rather than their PC’s.
For the third day in a row this week, the BBC News at Ten has gained the highest ratings in the country as the UK-wide riots continue.
BBC News achieved the highest audience of the whole day in its 10pm time slot with 7.6 million viewers. As riots spread outside of the capital, the BBC’s ratings rocketed, surpassing both Eastenders (BBC One) and Emmerdale (ITV1).
The prime time slot on Saturday was left out in the cold by ITV1’s 6.15pm to 8.45pm slot which showed the fourth Harry Potter film ‘The Goblet of Fire’.
BBC One’s Inspector Lynley Mysteries averaged a 4.2 million strong audience on Sunday during the hotly contested prime time slot of 9pm to 10pm.The final episode of the fifth series of the since cancelled drama, gained a 17.7% share of viewers on Sunday night.Elsewhere, Law and Order: UK gained 3.6 million viewers on ITV1 in… Continue reading TV Overnights: BBC One draws 4.2m in prime time slot
Rovi claims that viewers clicked on ads that appeared in its EPG 13% of the time on average – more than 10 times that of typical banner ads – during the first three months of its connected TV ad trial in the US.
With the Virgin Media TiVo box hitting 50,000 users, the media owner has released its latest entertainment trends report, revealing the viewing habits of all its digital TV customers.