A report by Videoplaza, entitled “The Future of TV” has revealed that media owners are risking the possibility of missing out on growth by not monetising advertising across connected devices.
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YouGov has named BBC iPlayer as the top-rated brand in its 2012 BrandIndex Buzz rankings, the video-on-demand service surpassing Amazon and Marks & Spencer for the first time in the rankings.
LG has partnered with multi screen brand advertising platform smartclip with the aim of creating new revenue streams from advertising on the company’s Smart TV platform.
Midweeks are difficult for us all, probably more so in Coronation Street (ITV1, 7:30pm), where Peter Barlow once again turned to the demon drink.
Netflix recently announced that it had reached and in fact gone beyond one billion hours of streamed content. This raised a host of different views from media commentators, with a strand of thought emerging that digital could capitalise on the four to five slot of the five hours individuals spend on average watching TV.
June was not a great month for republicans who hate sport, as Euro 2012 and numerous royal-related programmes dominated the top programmes list.
Raymond Snoddy says that the latest advertising spend figures are certainly good news for most, but its at the local level where some of the most positive developments are taking place, and not in the area you might expect…Great news from Nielsen – advertising spending is up, up and up on every available medium. Well,… Continue reading Growth in global ad spend is industry’s “crumb of comfort”
Tuesday saw ITV1’s biggest hit arrive early in the evening with Emmerdale (7pm) bringing in the channel’s biggest audience.
Research conducted by Flash Networks has revealed that Euro 2012 stimulated a dramatic increase in live streaming in Europe, as well as a drastic growth in sports websites’ traffic on the day of the tournament final.
David Brennan writes on the “ad break of the future”, detailing concepts such as two-screening and response, but warns of the dangers of TV becoming one big call to action…