GroupM has downgraded its 2011 US ad forecast from 3.8% growth for all measured media to 3.3%, according to MediaPost.
More Tv articles
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook SoLoMo Photo, vertical stacks and Cyber Monday…
BARB’s future focus is on measuring viewing on other devices. It is adding web TV measurement to a further 1000 panel homes next year and this could be the point at which it can start reporting on viewing through laptops and PCs.
Emmerdale’s hour long episode attracted a peak of 7.5 million viewers in the first fifteen minutes of the 7pm show, averaging 7.4 million viewers for ITV.
Armed with a 2 litre bottle of Strongbow (a “targeting” prize from the panel sponsors, Kantar), Neil Mortensen questioned a panel of media agency research directors at yesterday’s MRG conference.
Video-on-Demand provider FilmFlex has announced it’s set to move into providing television content for the first time next year, according to chief executive Jeff Henry.
Tesco’s on-demand subsidiary blinkbox have announced a new feature to their service, where customers who purchase DVD or Blu-ray’s in-store will also own and be able to watch the film online through blinkbox.
ITV1’s Super Tiny Animals documentary, which looked at the growing demand for miniature pets, proved to be a big hit with the viewers last night.
With the return of ‘I’m a Celebrity’ and the likes of ‘Strictly Come Dancing’ pulling in the Saturday night ratings, British fascination with celebrity culture is as fixed as ever.
Expect Apple TV to launch in a big way late in 2012, says Piper Jaffray analyst Gene Munster, speaking at the Ignition conference in New York today.