Cross-screen viewing can drive purchase intent for a brand by 72%, according to new research conducted by Nielsen for mobile video advertising company AdColony.
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According to new research from Viacom, there is a new phenomenon called ‘Tabletomics’ – the behaviours and emotions resulting from the use of a combination of tablets, media, technology and creativity.
The BBC will return nearly half of the £600 million fund it was given to help the elderly and disabled convert from analogue to digital TV.
Chelsea’s victory over Barcelona at Stamford Bridge was the most watched show last night, attracting an audience share of 29%.
ITV has signed an exclusive deal with Shazam to offer advertisers its functionality in TV spots.
ShopTo.net, the UK independent online entertainment retailer, has announced it has acquired video-on-demand streaming service Fetch TV.
The messy particulars of Roxy Mitchell’s misguided love life helped EastEnders secure the largest audience of Tuesday night. 7.6 million viewers tuned in to see the peroxide pariah, formerly of The Mitchell Sisters, accidentally reveal her true feelings for a certain beau.
Aren’t wires ugly. And with all this new digital kit filling up the living room, we are living in a cluttered wire-filled world. Thank heavens for Ikea…
Bad news resulted in good news for ITV1 last night as Coronation Street (7:30pm) attracted Monday’s largest audience. 8.9 million viewers tuned in to see the regulars down the Rovers Return (busy for a Monday night) learn that Betty Williams had warmed up her final hotpot and shuffled off her mortal coil.
Philip Ricketts, head of door to door strategy, sales and marketing at Royal Mail, says social TV offers a great opportunity for savvy marketers to use the insight generated by its users to deliver even more targeted communications…