Ever wanted to know how young people consume television… do they really enjoy watching it on their mobile phones or are they too busy gaming to sit down in front of the big screen with their families?
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The latest goings on down under in ITV1’s I’m a Celebrity proved to be more than a match for BBC1’s coverage of Children in Need Rocks Manchester charity concert.
This years asi European TV Symposium held in Amsterdam opened the doors to Facebook and Google for the first time, recognising their growing significance in social TV and in TV research.
“Don’t be seduced by opportunistic solutions from the digital world,” RSMB managing director Steve Wilcox warned delegates at the asi 2011 European TV Symposium during the event’s main research session. “What sounds plausible on the surface may fall down in operation.”
ITV1 secured the prime time slot last night with the third episode of I’m a Celebrity peaking with 8.4 million viewers.
Following on the heels of the three recently announced deals by Netflix, LOVEFiLM has announced that they have signed a major film distribution agreement with Warner Bros.
Another day, another Netflix UK and Ireland deal, this time partnering with Miramax films for its launch.
Broadband provider TalkTalk is to launch an in-house trial of YouView in early 2012.
ITV Family net advertising revenues (NAR) grew 1% in Q3 and marginally ahead of BoAML forecast.
I always enjoy reading Greg Grimmer’s blogs and last week’s was no exception. His memories of trading (intellectual) blows with Phil Georgiadis at Media 360 a few years ago – about the future of online advertising – felt both nostalgic and curiously contemporary at the same time. There was one paragraph, though, that got me thinking about the whole topic of reach and frequency and its relevance in today’s communications landscape.