There was little debate to be had in the interactive session at the ISBA conference in London today but the most interesting out-takes were probably those from Mark Brandon, commercial director at Virgin Media Digital Sales.
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Mike Darcey, chief operating officer at BSkyB, took the opportunity of a speaking slot at the ISBA 2011 annual conference today to promote Sky’s content investment and innovation record, and get in a dig or two at the competition.
The Sunday night TV schedule proved to be a hit for ITV1 during January, with a peak run of Dancing on Ice, Wild at Heart and the Dancing on Ice Skate Off.
ITV1’s coverage of the UEFA Champions League live goalless draw between Chelsea and FC Copenhagen attracted a high of more than 4.5 million viewers at 9pm last night.
Channel 5 had a particularly good post-Christmas month in January, with revenues up 18.4% on this time last year.
Closer camera positioning and a change of angle have increased Britain’s first paid for product placement visibility.
Ed Richards, chief executive of Ofcom, told the ISBA conference this morning that the TV industry was in a strong enough position for a review of the trading model to take place.
Joining the first past the post rush, Channel 4 has announced a product placement deal with high street fashion retailer New Look.
Raymond Snoddy on what went wrong: When it comes to relaunches, gentle, gradual, evolutionary change is obviously best. But everyone forgets that. The excitement of the new and shiny takes over. Daybreak managed to put its finger on every mistake it was possible to make and include it in the big plan.
BBC One secured a prime time ratings run last night with Eastenders, Holby City and Silk.