An IBC debate, ‘Changing the Advertising Paradigm’, convinced few at this week’s Amsterdam confex that the core TV advertising paradigm would change in the short to mid-term, but did illustrate the activity and opportunity growing up around television.
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Raymond Snoddy: Could it be that welcoming the embrace of social networks could be the best thing that ever happened to television rather than, as generally assumed until now, a slow march to oblivion?
The X Factor topped the most-viewed programmes listings in August with more than 12 million viewers. The first episode of the new series with judges Gary Barlow, Kelly Rowland, Tulisa and Louis Walsh put ITV1 in the lead.
BBC One’s new prime time drama The Body Farm debuted with 5.4 million peak viewers last night.
ITV’s Doc Martin series returned to the prime time slot last night with top ratings of more than 8.1 million viewers.
BBC4 no longer faces the axe after more people than usually watch its programmes signed a petition to save the high-brow digital channel.
Jeremy Hunt is set to ask Ofcom to establish an agreed means of measuring cross-media ownership in the UK following the row over Rupert Murdoch’s previous bid for BSkyB.
Saturday night’s X Factor peaked with an audience of 10.3 million viewers, securing the top ratings during the all important prime time slot.
A new Knowledge Networks report has shown a growth of over 30% in over the top (OTT) viewing in the last twelve months.
Having let the dust settle, allowing me time to watch Eric Schmidt’s MacTaggart lecture in its entirety, I was struck by his sincerity, self-deprecation (“if we were responsible for TV programming, you’d get a lot of bad sci-fi”) and an innate understanding of where TV fits in the new media eco-system.