“Advertisers are being woefully let down by EPG offerings,” says Oli Newton, head of emerging platforms at Starcom Mediavest Group.
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Jim Marshall says Ofcom needs to spend its time managing a TV market that is evolving very quickly, and it will best do that, not by introducing new rules, but by letting existing regulations apply until such a time when the market decides that they are obsolete and no longer relevant…
Nigel Walley, CEO, Decipher, said this year will see the connected TV market “sky-rocket”.
Dan Saunders, head of content services at Samsung, says consumers are already buying connected TV products, whether they know about it or not.
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Ofcom has launched a review into competition in the TV advertising trading market in the UK.
Sky has announced that all 10 million Sky TV customers will have the opportunity to watch Sky channels and programmes on PCs, laptops, mobiles and tablets at no extra charge. Called Sky Go, it will provide flexible access to Sky content across multiple devices including the iPhone, iPad, PC and Mac from 6th July 2011.
Nigel Walley, managing director of Decipher, considers the effect next generation set-top boxes could have on the TV landscape: “What TiVo and SkyAnytime+ show is that it might be easier if the platforms just ignored the broadcasters and used their PVRs to build their own versions of iPlayer and the other catch-up services.”
Chris Worrell, European research manager, Specific Media, says online video is not simply TV smaller. It brings with it its own unique characteristics, the viewing experience is different to that of traditional TV and the reasons behind viewing are also distinct from its older, more established sibling…
ITV1’s new peak-time drama Injustice, starring James Purefoy, got off to a flying start last night with a high of more than 5.5 million viewers.
2011 has seen a lot of hype around internet connected (or smart) TV sets. Some believe it will be revolutionary – a leap as significant as the move from black and white to colour TVs. Others are more cautious, viewing it as an interesting development but not game-changing. As with many things, the truth probably lies somewhere in between.