Only a small percentage of people are actively seeking connected functionality when purchasing a new TV set, according to the panel at MediaTel Group’s Connected TV Experience.
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Television culture is shifting rapidly at the moment and with so many services in the market, it is hard to keep up – not to mention the number of terms used to describe all these new services and new technology. Here is an overview of each service…
The morning session at this year’s MediaTel Group Connected TV Experience conference was in danger of breaking out into violent agreement at times, but was all the more informative for it, as a new consensus is emerging regarding what ‘connected TV’ actually means and where the opportunities lie.
What was always seen as TV’s greatest weakness – its passive audience – is actually its greatest strength. It’s a fact of life that the predominant mindset when we are watching TV is “entertain me… but don’t make it too hard!”
Netflix has decided to shelf the idea of splitting the video service into two brands – Qwikster to sell DVDs and Netflix for streaming.
A high of more than 5.4 million viewers tuned in to ITV1 to see England v France on Saturday morning. The game attracted over 3.6 million average viewers and a 36.2% audience share for ITV in the early-morning slot.
According to YouTube’s blog, it has now launched its UK movie rental service.
The Bank of America Merrill Lynch (BoAML) expects Sky’s growth to continue, despite the overall TV market slowing in this “tough consumer environment”.
Microsoft has announced partnership deals with BBC, LoveFilm, 4oD, VEVO and Blinkbox for the Xbox 360.
The BBC is set to cut almost 2,000 jobs in a bid to save £670 million a year by 2016/17.