In response to Simon Andrew’s latest Mobile Fix, Tess Alps, CEO of Thinkbox, says “if TV ads don’t work how come you’re expecting people to pick their mobiles to interact with them?”
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ITV1’s new five part drama Marchlands started on a high of 6.2 million viewers last night.
December was a good month for television, with an impressive set of viewing figures and increased revenues for all terrestrial channels.
The latest TV viewing round-up for the Christmas month, with new Top Programme data plus share in All Homes; Digital Homes and Sky v Freeview.
BBC One’s Silent Witness claimed the peak-hour ratings once again last night. The hour-long crime drama attracted more than 7.1 million peak viewers and a 27% average audience share between 9pm and 10pm.
In the next five years to 2016, the rise of broadband subscriptions will drive global IPTV subs to 106 million users, according to new research by RNCOS.
ITV1’s Dancing on Ice dominated the Sunday night ratings once again this weekend.
BBC One secured the majority of the 9pm to 10pm peak-hour ratings despite competition from ITV1’s Kidnap and Ransom.
Sky is set to launch a new screen proposition that aims to combine Sky Mobile with the Sky Player catch-up service.
Sky is set to unveil a new EPG channel line-up on 1 February in a bid to put certain channels in more prominent locations, making them “even easier to find”.