Sony Pictures Television is set to launch a channel in the former Sky slot 157 on 7 April.
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BBC One’s latest crime drama Silk easily banked the peak-hour ratings last night with a high of more than five million viewers.
ITV1’s new Law & Order: UK series started on a high of more than 5.7 million viewers last night.
In response to YouGov’s ‘Product Placement underwhelms’ article, John Barnard, chairman NMG Product Placement at Pinewood Studios, says many of the respondent’s comments about noticing product placement all the time are based on seeing brands, not product placements.
Product placement came to the UK last week, but new research from YouGov suggests the appearance of branded goods in the nation’s TV shows and films
for the first time is unlikely to excite audiences.
BBC One enjoyed a peak run all day on Saturday – securing the top ratings with its coverage of the Live Atheletics: European Indoor Championships, Final Score and Let’s Dance for Comic Relief.
In response to Raymond Snoddy’s article ‘At best Sky News will stumble along in its current mode’, John Billett, CEO at Johnbillett.com, says the law of unintended consequences has never operated more potently.
The growth of viewing via mobile phones and online within UK has continued to grow, according to a new survey released by BARB.
Raymond Snoddy says Jeremy Hunt has chosen to take the “courageous” route and must hope that it does not come back to bite him. Ultimately Sky News could be brought to its knees within a decade if the Murdoch dynasty tire of paying to keep the loss-maker afloat…
In response to Ipsos MediaCT’s research article The power of the big screen, David Brennan, research & strategy director at Thinkbox, says: “Why does Ipsos believe it is relevant and appropriate to compare and contrast cinema and TV… and why make such unfounded and inevitably skewed comparisons in order to make a point?”