The morning session at this year’s MediaTel Group Connected TV Experience conference was in danger of breaking out into violent agreement at times, but was all the more informative for it, as a new consensus is emerging regarding what ‘connected TV’ actually means and where the opportunities lie.
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What was always seen as TV’s greatest weakness – its passive audience – is actually its greatest strength. It’s a fact of life that the predominant mindset when we are watching TV is “entertain me… but don’t make it too hard!”
Netflix has decided to shelf the idea of splitting the video service into two brands – Qwikster to sell DVDs and Netflix for streaming.
A high of more than 5.4 million viewers tuned in to ITV1 to see England v France on Saturday morning. The game attracted over 3.6 million average viewers and a 36.2% audience share for ITV in the early-morning slot.
According to YouTube’s blog, it has now launched its UK movie rental service.
The Bank of America Merrill Lynch (BoAML) expects Sky’s growth to continue, despite the overall TV market slowing in this “tough consumer environment”.
Microsoft has announced partnership deals with BBC, LoveFilm, 4oD, VEVO and Blinkbox for the Xbox 360.
The BBC is set to cut almost 2,000 jobs in a bid to save £670 million a year by 2016/17.
The European Union’s ruling that it is not illegal for individuals to buy set-top box decoder cards from foreign broadcasters is “no risk to Sky”, which will maintain its ‘buy’ rating, according to Bank of America Merrill Lynch (BoAML).
MAGNAGLOBAL has revised down its year-end 2016 forecast for DVR subscriber households to 57.5 million (48.7% of TV households), from 63.1 million in its July 2011 forecast (and compared to 41.2 million – 35.5% of TV households – as of the end of Q2 2011).