James Grant, UK country manager, VINDICO, says consumers are moving faster than the industry and those who expect ‘little change’ to influence traditional TV advertising by the time the Olympics in Rio come around are going to get caught out…
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Despite all the hype and flashing lights surrounding The BRIT Awards 2012, last night viewers couldn’t escape the lure of Tuesday’s slightly less glamorous soap offerings.
Channel 5 enjoyed yet another bumper month of increased revenues in January – up 14.8% on last year. The channel has posted a run of positive results under Richard Desmond’s ownership.
The third and final Diamond Queen won the peak-hour ratings for BBC One last night with more than six million viewers.
So the Grammy’s unsurprisingly (I will explain why I say it that way in a moment) set all sorts of records for social TV. Just like the Superbowl did a few weeks ago. I call this a big yawner, but first, some definitions…
BBC One’s Sherlock and Call The Midwife topped January’s programme rankings with 10.7 million viewers each.
When the social media boom first emerged around three years ago, I attended several conferences where the phrase “word of mouth is the new television” was bandied about with hardly a murmur (apart from my good self). It is patently nonsense and completely fails to recognise that, far from being in competition, television plus social media is a match made in heaven.
Dan Brilot, media consulting director at YouGov, reveals key insights about the connected TV market, which signal a significant change over the course of 2012…
Bjarne Thelin is to step down as chief executive of TV audience measurement body Barb at the end of the year.
Channel 4’s Big Fat Gypsy Wedding won the all-important peak-hour ratings with a high of more than five million viewers last night.