Online video advertising is expected to gain money from traditional TV budgets, according to Break Media. The digital video ad network says there will be a 32% rise in online video ad money coming from TV budgets.“Video advertising spending is growing faster than expected, and this is the first time a significant portion of the increased… Continue reading TV ad budgets shifting to online video
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BBC One enjoyed a bumper pre-Christmas ratings weekend, with the final Strictly Come Dancing boasting a peak audience of more than 13 million viewers.
Virgin Media and the BBC have announced a new deal to bring BBC TV services to TiVo via the red button.
ITV1 claimed the top three programme slots in November with The X Factor Results show, the new series of I’m a Celebrity… Get Me Out of Here! and Saturday 12 November’s X Factor.
ITV’s Royal Variety Performance 2011 dominated last night’s prime time ratings. The annual event, hosted by comedian Peter Kay, attracted a high of 6.7 million viewers.The show, which was held at Salford Quays for the first time, with stars including Tony Bennett, Leona Lewis and Pixie Lott, pulled in more than 6.2 million average viewers… Continue reading TV Overnights: The Royal Variety Performance wins 6.2m viewers
Ofcom today concluded its review of TV advertising trading. The review, which examined the way TV advertising is bought and sold, found no clear evidence of harm to consumers – whether TV viewers, advertisers or end users of products advertised on TV.
Although one in ten (10%) Britons already own a smart TV (one which can be connected directly to the internet via ethernet cable or WiFi), only a further 4% intend to purchase one at some point in the next 12 months, according to YouGov’s latest research.
The UK is set to deploy UltraViolet (UV), the technology that enables users to purchase films which are recorded to a digital library.
BBC One’s final Young Apprentice easily claimed the peak-hour ratings with a high of 4.7 million viewers last night.
ITV will show England’s opening group games against France on 11 June and their final game against Ukraine on 19 June.