The BBC’s cross-platform measurement system Live+7, which includes iPlayer views, HD and narrative repeats, as well as live and recorded viewing for seven days after TX, has released its first results.
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Adam Crozier, the ITV chief executive, has ‘revealed’ that the popular ITV2 show The Only Way is Essex gets as many viewers online as it does on TV.
Raymond Snoddy on the BBC cuts: Blank screens late at night would not be a good idea. You have to show something. The last person who tried blank screens was Prime Minister Ted Heath during the miner’s strike and it didn’t get him very far.
Kathryn Jefferies, head of media at Equi=Media, says as TV ad targeting rises, the challenge for the TV industry will be to use the data they have to target consumers as effectively as online, and as seamlessly.
BBC One’s Silk attracted more than 4.9 million viewers last night to claim the 9pm to 10pm peak-hour ratings.
ITV1’s popular dating series Take Me Out ended on a high of 5.5 million peak viewers on Saturday night, securing the all-important prime time ratings.
There was little debate to be had in the interactive session at the ISBA conference in London today but the most interesting out-takes were probably those from Mark Brandon, commercial director at Virgin Media Digital Sales.
Mike Darcey, chief operating officer at BSkyB, took the opportunity of a speaking slot at the ISBA 2011 annual conference today to promote Sky’s content investment and innovation record, and get in a dig or two at the competition.
The Sunday night TV schedule proved to be a hit for ITV1 during January, with a peak run of Dancing on Ice, Wild at Heart and the Dancing on Ice Skate Off.
ITV1’s coverage of the UEFA Champions League live goalless draw between Chelsea and FC Copenhagen attracted a high of more than 4.5 million viewers at 9pm last night.