Rovi Corporation and Decipher have released the first results from a two-phase study about Smart TV usage and interactive advertising in the UK, showing that 84% of Samsung Smart TVs and Blu-Ray players are now connected.
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Microsoft has announced plans for an all-new Xbox 360 experience, which will include the first group of new, custom applications from TV and entertainment content providers on Xbox LIVE.
WPP has announced that its wholly-owned digital marketing technology business, 24/7 Real Media, has acquired the assets of the digital video advertising software company Panache.
ITV1’s I’m a Celebrity… Get Me Out of Here! Coming Out show attracted over six million viewers in the all-important prime-time slot last night.
ITV1’s X Factor results show, which saw Misha B leave the competition, attracted a high of more than 11.2 million viewers last night.
Sky is expected to launch a wholesale fibre broadband offering in the next few months, according to Bank of America Merrill Lynch (BoAML).
GroupM has downgraded its 2011 US ad forecast from 3.8% growth for all measured media to 3.3%, according to MediaPost.
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook SoLoMo Photo, vertical stacks and Cyber Monday…
BARB’s future focus is on measuring viewing on other devices. It is adding web TV measurement to a further 1000 panel homes next year and this could be the point at which it can start reporting on viewing through laptops and PCs.
Emmerdale’s hour long episode attracted a peak of 7.5 million viewers in the first fifteen minutes of the 7pm show, averaging 7.4 million viewers for ITV.