In response to Derek Jones’ Standing out in a world of TV clutter article, David Spon-Smith, consultant at Accenture, joins John Billett’s discussion – Is television out of touch when it comes to marketing itself?
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Sunday night’s controversial X Factor decision show attracted an impressive high of more than 14.5 million viewers in its final 15 minute slot between 8.45pm and 9pm.
BBC One’s New Tricks proved to the most popular Thursday night entertainment, with a high of more than 7.2 million viewers.
Total television revenues were up across the board in August, with just one exception – Channel 5.
The holiday season saw viewing figures fall for all the terrestrial channels, with the exception of BBC One, which maintained a stable share during August.
ITV1’s Live UEFA Champions League coverage scored a high of more than 5.2 million viewers last night but failed to win the overall peak ratings during the all-important prime time slot.
In response to Raymond Snoddy’s article, Robert Kenny, MD at Human Capital, says: “Local TV has a high hurdle to clear to reach profitability, and with waning consumer interest and increasing competition for ad revenue the bar is getting higher all the time…”
Raymond Snoddy says “local TV in the UK would be a very good thing and Jeremy Hunt is clearly serious about trying to establish it… It’s just that there might be fundamental economic reasons why this sector has not flourished, or even managed to established itself at all in the UK…”
BBC One banked the highest ratings from 7.30pm onwards last night with Eastenders, Holby City and the new peak-hour programme The Secrets of Scientology.
Nigel Walley, managing director of Decipher, says: “The Canvas project has been tortuously slow, and since 2007 the world has changed”…