The valiant attempt by 14-man Wales to reach the final of Rugby World Cup attracted a high of just under 6 million viewers for ITV1 on Saturday morning.
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Google’s new broadband homes research initiative came under the microscope during the final session of the day – Metrics – at MediaTel Group’s The Connected TV Experience conference.
The returning drama series Downton Abbey and Doc Martin helped ITV1 to secure the top 3 most watched programmes for September, with viewing figures of 11.16 and 10.31 million respectively. Ratings juggernaut The X Factor was once again top of the pile, with over 12 million viewers tuning into the edition broadcast on Sunday 18th September.
The “Business Models and Platforms” panel at MediaTel Group’s first Connected TV Experience conference reached near consensus that channel brands will remain key – acting as the ultimate content recommendation engines. As consumers become confused by the choice in the digital TV arena, trusted channel brands will continue to have an important role to play.
“YouView is still going to be incredibly important”, Bill Scott from easeltv told delegates at MediaTel Group’s Connected TV Experience event this week.
Video: To find out what young people really think about products and services, and to find out how they use them (along with their laptops and mobile phones), we asked the stars of our Youth, Media and Technology panel – Amy and Bruno…
Only a small percentage of people are actively seeking connected functionality when purchasing a new TV set, according to the panel at MediaTel Group’s Connected TV Experience.
Television culture is shifting rapidly at the moment and with so many services in the market, it is hard to keep up – not to mention the number of terms used to describe all these new services and new technology. Here is an overview of each service…
The morning session at this year’s MediaTel Group Connected TV Experience conference was in danger of breaking out into violent agreement at times, but was all the more informative for it, as a new consensus is emerging regarding what ‘connected TV’ actually means and where the opportunities lie.
What was always seen as TV’s greatest weakness – its passive audience – is actually its greatest strength. It’s a fact of life that the predominant mindset when we are watching TV is “entertain me… but don’t make it too hard!”