Target Media is launching a multimedia campaign to mark the opening of 3D movie Street Dance, including pre-rolls around ITV’s new Britain’s Got Talent mobile app.
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BBC One’s News Special programme, which followed the events unfolding at No.10 as Gordon Brown left and David Cameron was named the new prime minister, pulled in a high of almost 10 million viewers during prime time last night.
The Competition Commission has ruled that the CRR rules which govern ITV’s ad sales will stay in place for now.
Raymond Snoddy’s latest comment piece looks at how television, the press and social media handled the general election.
SeeSaw and LoveFilm have joined the Broadcast panel at this year’s Media Playground, completing a strong line-up for the event in London on 3 June.
BT is launching a new film subscription service, doubling the number of on-demand films it currently offers BT Vision subscribers.
ITV1’s new two-part documentary series about life in Wormwood Scrubs secured the highest ratings during the 9pm to 10pm peak-hour last night.
Around a quarter of US consumers are watching internet TV more than once a week, according to new research.
ITV1’s Britain’s Got Talent dominated the weekend ratings with an impressive high of more than 11.2 million peak viewers.
With the latest BARB figures showing viewing of broadcast TV is on the up, the next challenge facing the measurement service is picking up viewing via PCs and laptops, IPA research director Lynne Robinson told delegates at Friday’s MediaTel Group seminar on the ‘Future of Media Research’.