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The 2009 Newspaper Awards has added a new category to reward advertising and marketing agencies that use newspapers as a central part of their media campaigns.The creative award, named ‘Campaign of the Year’, will go to the agency who has used newspapers the “most creatively and successfully to promote a product or service”.Gary Cullum, director… Continue reading Creative category launched for 2009 Newspaper Awards

Lord Carter, the newly installed communications minister, has indicated that the BBC could face competition for state funding of public service content in a fully digital future.The former head of Ofcom refused to rule out the possibility of splitting the licence fee following completion of the digital switchover in 2012.“Parliament very recently had that debate… Continue reading BBC could face competition for state funding

The X Factor kept hold of its weekend top spot with over 12 million peak viewers, despite the publicity surrounding John Sergeant’s exit from Strictly Come Dancing last week.More than 10.6 million average viewers tuned in to see the Take That X Factor special on Saturday between 7.25pm and 8.55pm, securing ITV with a 43%… Continue reading The X Factor retains its weekend crown

The BBC has unveiled its Christmas schedule, which is full of seasonal specials and “entertainment for all the family”.Top of the Pops will be back on BBC One for two one-off specials on Christmas Day and New Year’s Eve, despite Simon Cowell’s attempts to get ITV to buy the rights to the programme (see Cowell… Continue reading BBC unveils Christmas line-up

Total UK ad spend will fall by 12% in 2009, according to a new report from Enders Analysis. The report also forecasts that UK newspaper advertising revenues will fall by 21% next year. Newspaper display ads will be down 22% in 2009 and classifieds down about 19%, said Enders Analysis. Growth will not return to… Continue reading UK ad spend to fall by 12% in 2009

ITV1’s I’m a Celebrity…Get Me Out of Here! with Ant & Dec attracted more than 8.6 million peak viewers last night, over three times the amount of its nearest peak time rival.The reality show, which saw Robert Kilroy-Silk endure the terrors of a live bushtucker trial, secured over 8 million average viewers and a 35.4%… Continue reading I’m a Celebrity pulls in over 8m viewers

ITV1’s coverage of the England v Germany match pulled in more than 8.3 million peak viewers last night.The Live International Football, which saw England win 2 – 1, attracted 7.2 million average viewers with a 31% audience share between 7.30pm and 10.10pm.ITV managed to hold the peak audience all evening, with Emmerdale securing a 32%… Continue reading Football scores over 8m viewers

The UK is one of the most digitally advanced nations in the world, according to new research from Ofcom. Not only do 86% of UK households now have digital TV on their main set, but services like HDTV and digital video recorders are also growing in popularity. A survey from NDS published in September revealed… Continue reading UK leads digital TV revolution

The UK is one of the most digitally advanced nations in the world, according to new research from Ofcom.Not only do 86% of UK households now have digital TV on their main set, but services like HDTV and digital video recorders are also growing in popularity.The latest Ofcom research, its third International Communications Market Report,… Continue reading UK leads digital TV revolution

UKTV is set to introduce advertising within its online applications in a bid to create new revenue streams.The joint venture between BBC Worldwide and Virgin Media plans to create sponsorship opportunities around applications, to give advertisers the chance to target audiences on sites such as Dave, Watch and G.O.L.D.UKTV has already rolled out ten interactive… Continue reading UKTV set to introduce ads within online applications