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Over the past six months, the popularity of online video services in the US has grown significantly with women and older consumers, helping close the age and gender gap within the burgeoning online video audience, according to new data from Ipsos MediaCT. Ipsos MediaCT’s MOTION study illustrated the widespread appeal online video services have with… Continue reading Online Video Services Growing In Popularity In US

ITV1’s special Duchess and Daughters only managed to secure 2.3 million average viewers between 9pm and 10pm last night.The ITV ‘tonight special’, which saw Sarah Ferguson and her daughters visit Romania and Turkey to expose conditions inside orphanages, picked up 2.6 million peak viewers and a 10.3% audience share.At the same time, Channel 4’s royal… Continue reading Fergie fails to impress

Analogue transmitters in the Scottish borders have been switched off, marking the UK’s first major transition to digital television.Arquiva, the broadcast technology company managing the transmitters in the area, which also covers Cumbria, tested the signals from the new transmitters early yesterday morning.A full switchover was completed at noon yesterday, which means around 52,000 households… Continue reading Scottish borders go digital

NBC’s president of research, Alan Wurtzel, explained how top US shows are measured across TV, Mobile and Online.Speaking at the asi European TV Symposium in Lisbon, Wurzel demonstrated how unique users for each platform are aggregated to provide total reach numbers, in order to demonstrate the overall figures for shows.Wurtzel used the latest series of… Continue reading asi Conference 2008: NBC top shows measured across all platforms

Five’s TV ad revenues declined year on year in the first nine months of 2008, with owner RTL Group saying that the total UK ad market fell 3.3%.RTL Group said that in the first half of 2008, UK TV ad spend was down 1% year on year, with Five’s TV ad revenues down 1.9%.RTL, owned… Continue reading Five’s TV ad revenues fall

Virgin Media added a net 8,300 new subscribers in the third quarter, according to a trading statement released today.Total net TV customer additions were 37,800 in Q3, up from 24,800 in the second quarter and 20,400 in Q3 2007.Broadband users reached 68,700, down from 115,800 in 2007, although Virgin said that 78% of them were… Continue reading Virgin Media adds 8,300 new subscribers in Q3

NBC’s president of research, Alan Wurtzel, outlined a vision of the future where content is viewed on TV, online and on mobile, often simultaneously.NBC’s Olympics coverage reached over 215 million US adults, with over 50 million unique visits to nbc.com and 6.5 million mobile visits.Almost 1 in 5 US citizens, 18% consumed via at least… Continue reading asi Conference 2008: cross-platform consumption – NBC’s Olympic example

Speaking at the asi European TV Symposium in Lisbon, Bjarne Thelin, chief executive of BARB, presented forecasts for the share of viewing of non-TV platforms up until 2017.Thelin outlined BARB predictions for overall viewing across platforms. The current figure of 1% for PC, mobile and other viewing is estimated to grow to over 11% by… Continue reading asi Conference 2008: BARB predicts PC, mobile and other viewing to represent 11% of viewing by 2017

A total of 6.5 million Americans tuned into mobile video in August, according to new figures from comScore M:Metrics. The study found that on-demand video was the most popular format, with 3.6 million viewers. With 1.3 million viewers, amateur videos, such as those on YouTube, represent the most popular style of content, followed by music… Continue reading 6.5m Americans watched mobile video in August

ITV has announced a 5% fall in broadcasting revenue in the first nine months of 2008, to £1.2 billion.The broadcaster’s total revenue to the end of September was down 1% year on year to £1.47 billion.There was a 2.5% drop in net advertising revenue in the first nine months, compared with a 3.2% fall for… Continue reading ITV reports fall in broadcasting revenues