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Channel 4 has today launched a new version of its youth insight project, UK Tribes, with a number of new features including the introduction of five new tribes.The revised website, which originally launched in 2006 with the objective of giving agencies and advertisers a guide to UK youth culture, features additional findings on the current… Continue reading C4 unveils new UK Tribes website

BBC One’s controversial return of Friday Night with Jonathan Ross attracted more than 5 million peak viewers and an impressive 30% average audience share.More than 4.7 million average viewers tuned in to see Ross return to their TV screens this weekend – following his three month ban after the Sachgate affair last year – boosting… Continue reading Ross’ comeback wins over 5 million viewers

Most young TV viewers in the US are already living in a post-DVR world with much greater availability of online video both legally and also via peer-to-peer sources, according to new research from Solutions Research Group. Solutions Research Group interviewed 1,200 Americans aged 12 and older in November 2008 for the Prime Time is Anytime… Continue reading US TV viewers living in ‘post-DVR world’

BBC One’s popular drama Hustle pulled in more than 5.7 million peak viewers during the all-important 9pm to 10pm peak slot last night.Around 5.6 million average viewers tuned in to see the third episode in the series, which saw the team target a corrupt judge – guest starring Tim McInnerny.Meanwhile, BBC Two’s Victoria Farm came… Continue reading Hustle pulled in over 5.7 million viewers

The BBC and Channel 4 are understood to be in negotiations to buy Virgin Media’s stake of UKTV, which owns channels including Gold and Dave.BBC and Channel 4 are keen to acquire Virgin’s 50% share in UKTV, which is expected to cost between £400 million and £450 million, to form part a wider “UK content… Continue reading BBC and C4 in talks to buy stake in UKTV

BBC One’s The Secret Life of Elephants was the ratings winner in last night’s all important 9pm slot, just edging out Heston Blumenthal’s attempt to improve the menu at Little Chef in Big Chef Takes on Little Chef on Channel 4.The Secret Life of Elephants, a documentary revealing the emotional and dramatic lives of elephants… Continue reading Big Chef takes on Elephants and loses

Five US is being renamed Five USA as part of the branding refresh of the broadcaster’s channels.The renamed channel will have a completely new on and off air look from February 16, containing returning shows and newly acquired programmes.Jeff Ford, Five’s director of digital channels and acquisitions, said: “I’m delighted with the look and feel… Continue reading Five US to be renamed Five USA

The culture secretary Andy Burnham has pledged to save Channel 4 and favours a deal with BBC Worldwide over a potential merger with Channel Five.Speaking at the Oxford Media Convention today, Burnham said “the Channel 4 brand is here to stay” and will play a pivotal role in providing plurality of public service content beyond… Continue reading Burnham backs Channel 4

US consumers are spending 11% more time online than watching TV, and internet video is emerging as the key platform for the delivery of on-demand video services. Yankee Group analysts advise that media companies should focus on the internet as a primary opportunity in 2009. The emergence of the ‘Anywhere Consumer’ – Yankee Group’s vision… Continue reading US consumers spending more time online than watching TV

BBC One’s live coverage of President Obama: The Inauguration pulled in more than 7 million peak viewers yesterday, making it one of the highest rating programmes of the day.More than 5.1 million average viewers tuned in to see Barack Obama enter the White House yesterday afternoon, securing BBC One with a significant 33.2% audience share… Continue reading Obama’s inauguration attracts 7 million viewers