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Five is understood to be on the verge of scrapping its red-button interactive TV service.Five, owned by RTL Group, has decided to pull the service after realising that the technology is too expensive, according to a report in Media Week.The removal of the service will mean that viewers will be unable to interact with certain… Continue reading Five To Scrap Red Button Service

Manchester United’s win over Roma in last night’s UEFA Champion’s League quarter final brought over 5.9 million adults on average to ITV1 between 7.30pm and 10pm.The victory gave the channel a 27.2% average viewing share over the period. However, the game’s preamble couldn’t compete with Albert Square and the return of Ricky and Bianca to… Continue reading Manchester United Triumph Proves A Winner For ITV1

Blinkx, the video search engine, has launched a free online movie channel.The BBTV initiative includes a partnership between Blinkx and UK indie film distributor Dogwoof, which will offer consumers a library of independent and world cinema films to choose from, as well as TV programmes provided by Blinkx’s existing partners.BBTV goes live today and uses… Continue reading Blinkx Launches Free Online Movie Channel

Interactive television is the best way to generate direct purchase, ahead of field marketing and email marketing, according to a recent survey conducted by the Direct Marketing Association.Meanwhile, TV and radio ads are the most effective means of generating retail traffic, closely followed by consumer magazines, the DMA found. Telephone calls, followed by interactive TV… Continue reading Study Finds Interactive TV Drives Consumer Purchase

The European Commission has opened an investigation into a planned government grant worth £14 million, intended to help Channel 4 complete the switch to digital TV.A report on MediaGuardian.co.uk says that Channel 4’s subsidy will be investigated by the commission to see whether it breaches European Union rules on state aid and would distort competition.In… Continue reading EC Investigates Channel 4 Switchover Grant

Annelies van den Belt, head of ITV.com, is leaving the broadcaster after 15 months to join the Russian online publisher, Sup.It was also revealed today that four key executives have left ITV’s sponsorship team, which is headed by brand partnerships director Gary Knight.Mark Rosenegk, head of sponsorship and interactive, and sponsorship manager Kevin Giles, left… Continue reading Head Of ITV.com To Join Russian Online Publisher

More than 20% of British 16-24-year-olds use the internet whilst watching television, whilst almost 70% of UK adults go online at some point whilst watching TV, according to a survey commissioned by Blinkx, the video search service.The report suggests that of those using the web while watching television, as many as 30% searched for products… Continue reading Over 20% Of UK Kids Online Whilst Watching TV

The return of Johnny Vegas in Benidorm proved to be a ratings winner for ITV1 on Friday night. Filling the slot vacated by under-appreciated Moving Wallpaper, the package holiday comedy pulled in an impressive 6.1 million adult viewers (well above the previous weekly total of around three million).The show gave ITV1 its third biggest audience… Continue reading Benidorm Boosts ITV1’s Friday Night Ratings

The series one finale of Ashes To Ashes grabbed a peak audience of 5.1 million adults in its 9pm slot on BBC One last night, easily beating ITV1’s Trial And Retribution.The BBC has just announced that there will be a second series of the show, so viewers will be able to see if Drake is… Continue reading 5.1m Tune In To Ashes To Ashes Series Finale

February was a tough month for most of the terrestrial channels, with only GMTV recording a year on year increase in revenue. The breakfast station received £4.7 million in revenue monies, up 5.9% on February 2007.Across the whole ITV1 network revenue was down by 3% to stand at £98.81 million.Channel 4’s revenues fell 5.3% year… Continue reading TV Market Round-Up – February 2008