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Channel 4 is launching targeted advertising via one of the UK’s main IPTV services, Inuk.A deal between Packet Vision, an IPTV ad technology provider, Channel 4 and Inuk Networks’ Freewire IPTV service means that targeted ads will be carried around Channel 4 content on the IPTV network, according to a report on Brand Republic.The Freewire… Continue reading Channel 4 Launches IPTV Targeted Advertising

ITV1’s new drama Wired pulled in over 5 million peak viewers, with an average 21.3% audience share, last night.The first in the new high-finance drama series, with Jodie Whittaker and Charlie Brooks, secured a decent average audience of 4.8 million viewers between 9pm and 10pm.At the same time, BBC One’s Crimewatch banked 4.1 million average… Continue reading Wired Attracts Over 5 Million Viewers

ITV has signed its biggest ever advertiser-funded programming deal with the business software company, Sage, to produce and air the 1980’s show – The Krypton Factor.Sage has signed a sponsorship deal with ITV1 to fund the production of the game show, which is set to include integrated sponsorship credits around the show.Additional and exclusive content… Continue reading ITV To Air The Krypton Factor In New Ad-Funded Deal

Polly Cochrane, Channel 4’s director of marketing, is to leave the broadcaster after 10 years following a restructure of her division.Cochrane is expected to leave in the new year after overseeing the planning stage of the marketing, communications and audiences reorganisation.It is understood that Channel 4 will not be directly replacing Cochrane, who has responsibility… Continue reading Channel 4’s Director Of Marketing Steps Down

Virgin Media today announced the first three-month advertising trial on its on-demand TV platform, taking place across north London from this week.Royal Mail, John Lewis, Kelloggs and a number of other brands are set to have their adverts broadcast around selected on-demand programmes from Virgin Media TV, Channel 4 and Warner TV.The technology used by… Continue reading Virgin Media Launches First On-demand TV Ad Trial

The increasing availability of mobile handsets capable of receiving free-to-air analogue and digital terrestrial TV signals will adversely impact the prospects for dedicated mobile broadcast TV networks, according to a new report from Juniper Research. While the report says that more than 330 million mobile users worldwide will own broadcast TV-enabled handsets by 2013, less… Continue reading Mobile Broadcast TV Revenues To Be Hit By Free To Air Services

ITV1’s new documentary, Greatest Cities of the World with Griff Rhys Jones, failed to pull in the viewers last night – only managing to secure a 14.9% audience share.The first in the series saw the comic, Rhys Jones, visit New York and get his hands dirty at Grand Central Station.However, the programme only attracted 3.4… Continue reading ITV1’s New Documentary Fails To Impress

A new Freeview channel is set to go up for auction, potentially kick-starting a bidding war among broadcasters.Arqiva is inviting bidders to make an offer for the channel before October 22, which it expects to award in January next year.Arqiva holds the licence for two of the six multiplexes that make up the UK’s digital… Continue reading Freeview Channel Set To Go Up For Auction

Ofcom has launched a consultation on changes to TV advertising regulations, with the possibility of boosting the amount of TV advertising around peak-time shows.Television channels, including ITV, could be allowed to show an extra 20 minutes of adverts during some mass-audience shows, such as The X Factor, if the regulator agrees.If Ofcom favours this particular… Continue reading Ofcom May Change Peak Ad Time Rules

Michael Grade today underlined options for ITV’s future, following the release of Ofcom’s phase two Public Service Broadcasting (PSB) review two weeks ago.Speaking at the Royal Television Society this morning, Grade outlined two alternative options in response to Ofcom’s report.The first model would see ITV retain its public service status and provide guaranteed levels of… Continue reading Michael Grade Speaks Up About ITV’s PSB Future