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As reported last week (see Forecasts) the latest figures from Zenith Media spell further doom for ITV. Zenith have reduced their forecasts for growth in television revenue from 3.6% for the year to -0.8%. Net Advertising Expenditure Prices In Current Prices (£m)   1996  1997  1998  1999  2000  2001f  2002f  2003f  2004f  2005f  2006f  TV… Continue reading UK Advertising Revenue Forecasts From Zenith Media

Domestic US revenue for interactive TV advertising, commerce and subscriptions is unlikely to surpass $400 million this year, a figure well below other industry forecasters, according to The Future of T-Commerce, a new Myers report. The Myers Mediaenomics report predicts that interactive TV will find deployment ‘difficult’ until 2006, after which the industry will grow… Continue reading US Interactive TV Will Be Slow To Take Off, Says Myers

As part of a long term plan to double the number of ‘people meter’ homes in the US, Nielsen is unveiling new prices to advertisers and media companies, according to the Wall Street Journal. Currently, Nielsen has 5,100 people meters in use monitoring TV viewing across the US, it plans to add several hundred more… Continue reading Nielsen Media Research Increases Prices To Fund Increased TV Meters In US

Hard disk video recording system Tivo may turn out to be the new Betamax, an ill-fated video cassette system of the ’70s, according to respondents of a new survey by The Media Edge. Of the 170 people that took part in the survey, 84% either already own Tivo recorder (39%) or intend to buy one… Continue reading Is Tivo The New Betamax?

It’s been a rough old year so far for ITV. Not only is UK television bearing the brunt of the advertising revenue downturn anyway, but ITV is also losing audiences to pay-TV channels, struggling to compete with BSkyB in the digital world and just last week its chief players – Carlton and Granada – were… Continue reading Insight Analysis: Rough Ride Continues For ITV

The FT reports this morning that media agency Zenith is following in the footsteps of many other analysts and brokers by downgrading its 2001 ad revenue forecasts. Three months ago, Zenith forecasts adspend growth for the year at 3.6% but have now amended this figure and are forecasting a drop in adspend for the year… Continue reading ITV Revenues Will Suffer First Annual Fall For 10 Years, Says FT

Nearly 500m homes worldwide will have personal video recorders (PVR’s) by 2010, according to research published today. A survey carried out by Informa media, which publishes reports on the sector, predicts that there will be around 1m PVR homes in the UK by the end of this year. By 2002, when PVR technology will be… Continue reading PVR Homes To Hit 500m By 2010

The UK is making “astonishing progress” towards the take up of digital television, according to Culture Secretary Tessa Jowell, despite the fact that fewer than one in three homes have digital TV. A digital television survey just published by the DCMS shows that 25% of households predict that they will switch to digital television by… Continue reading DCMS Predicts 55% Digital Penetration By 2006

RevenueYear on year analysis shows that total terrestrial TV revenue has fallen 16.1% during May. ITV was the worst hit, seeing revenue drop over £30m, or over 20% to £138.6m compared with the same period last year. Channel 4 was the least affected, falling 5.6%.Total satellite revenues increased again, rising by 5.5% compared to May… Continue reading TV Market Round-Up – May 2001

The Western European cable market is expected to reach almost 60 million homes by 2005, according to projections by Merrill Lynch. The potential for broadband pay-TV television services therefore far outstrips the market potential of the digital satellite and terrestrial platforms. Digital terrestrial pay-television (DTT) is expected to overtake analogue during 2003, reaching around 4.5… Continue reading Western European Cable To Reach 60m Homes By 2005