ITV advertising could be down as much as 20% in April, according to reports from media buyers, in contrast to analysts ABN AMRO’s forecast of a 10% fall. If the 20% prediction turns out to be true, it will reduce ABN’s full year growth rate prediction from -1.3% to -2.3% and, given that last year… Continue reading Further ITV Revenue Slump Expected In April
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RevenueIndustry estimates of January 2001’s TV revenue figures did not bring much good news for the terrestrial channels, which saw a year on year fall of 6.9% overall, dropping to £207.7m. The largest drop was seen at ITV, which at £140m was down 9.8% on January 2000’s £156m. Channel 4 managed a tiny 0.1% increase,… Continue reading TV Market Round-Up – January 2001
In their recent report “Kids, Clarity And Killer Applications”, CIA Medialab examine the current drivers of subscriptions to digital TV compared with the key drivers two years ago when digital services first launched. Initially it was thought that ‘pester power’ and ‘reclaiming lost TV events’ (football, for example) would be the most persuasive factors but… Continue reading CIA MediaLab Report: Driving Digital
New research from Strategy Analytics forecasts that by the end of this year, 40% of UK homes will have interactive digital TV making the UK the most advanced market in the world. According to their study “Interactive Digital Television: Worldwide Market Forecasts” published recently, 625 million homes worlwide will have access to online services via… Continue reading 40% Of UK TV Homes Will Have Interactive Digital TV By The End Of 2001 Says New Research
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ProgrammesThe first week of 2001 saw BBC1 beat rival ITV to the top programme spot, as EastEnders’ Tuesday edition gained 16.34m viewers. For the rest of the month it was business as usual in the soap wars, with Coronation Street closely tailed at the top by the Albert Square crew.ITV’s other popular offerings included the… Continue reading TV Viewing Round-Up – January 2001
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BARB has released viewing figures for digital television in January. In the all households category, a year on year analysis reveals that Other channels (non-terrestrial channels) have increased their average weekly audience share from 14.7% during January 2000 to 17.6% for January this year, reflecting the increasing consumer uptake of non-terrestrial TV platforms. The resultant… Continue reading Digital Television Round-Up – January 2001
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RevenueITV’s annual revenue growth during 2000 showed an improvement on the previous year with total revenue coming in at £1.96bn. This represents an annual growth of 4.9%, which is, however, down on 1999’s 6.3% growth level.The network saw the worst performances of the year during the second half of 2000. October was the worst month… Continue reading Annual TV Market Round Up – 2000
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Programmes The month was marked by the run-up to Christmas as channels pulled out all the stops to produce a strong festive line-up. BBC1 continued its ratings war with rival ITV into the season of goodwill by announcing a winter programming budget of £158m, including a massive £42m for the two-week Christmas period.Its Christmas Day… Continue reading TV Viewing Round Up – December 2000
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RevenueAll but one of the terrestrial TV channels increased their December revenue year on year, according to agency estimates. The exception was GMTV, which dropped 10.7% compared to 1999, to £4.8m. The largest increase among the terrestrials was Channel 5, which went up 15% year on year to reach £16.3m. Its revenue is still dwarfed… Continue reading TV Market Round Up – December 2000