Europeans are watching more TV than ever before according to new research published by the Media Edge. The average European watches over three hours per day, with the Italians and the Spanish watching the most at over 4 hours per day, compared to 3 hours per day in 1989 for Italians and 3½ hours per… Continue reading Research Reveals Increasing Consumption Of Media Across Europe
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Digital TV will surpass the PC to become the most popular means of accessing the Internet in Europe by 2005, according to a new report from the Yankee Group. The report predicts that 81.2 million European households will use interactive services via digital television by 2005, while 80.6 million households will access the net via… Continue reading iTV Will Become Main Net Access Device By 2005
Almost a third of people living in the UK who have yet to get digital TV say that they never will, making the Government’s plans to switch off the analogue signal within a decade “fatally flawed”, according to a report released this week. The report, published by the Consumers’ Association, acknowledges that for 73% of… Continue reading Consumers’ Association Report Suggests Achieving A Digital UK Will Not Be Easy
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BARB’s viewing figures for February show that non-terrestrial channels command a larger share of viewing across all homes than they did last year, with average weekly share during February having increased from 15.3% to 18.1% in a year on year analysis. Nearly all the terrestrial channels saw a year on year drop in average weekly… Continue reading Digital Television Round-Up – February 2001
ITV advertising could be down as much as 20% in April, according to reports from media buyers, in contrast to analysts ABN AMRO’s forecast of a 10% fall. If the 20% prediction turns out to be true, it will reduce ABN’s full year growth rate prediction from -1.3% to -2.3% and, given that last year… Continue reading Further ITV Revenue Slump Expected In April
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RevenueIndustry estimates of January 2001’s TV revenue figures did not bring much good news for the terrestrial channels, which saw a year on year fall of 6.9% overall, dropping to £207.7m. The largest drop was seen at ITV, which at £140m was down 9.8% on January 2000’s £156m. Channel 4 managed a tiny 0.1% increase,… Continue reading TV Market Round-Up – January 2001
In their recent report “Kids, Clarity And Killer Applications”, CIA Medialab examine the current drivers of subscriptions to digital TV compared with the key drivers two years ago when digital services first launched. Initially it was thought that ‘pester power’ and ‘reclaiming lost TV events’ (football, for example) would be the most persuasive factors but… Continue reading CIA MediaLab Report: Driving Digital
New research from Strategy Analytics forecasts that by the end of this year, 40% of UK homes will have interactive digital TV making the UK the most advanced market in the world. According to their study “Interactive Digital Television: Worldwide Market Forecasts” published recently, 625 million homes worlwide will have access to online services via… Continue reading 40% Of UK TV Homes Will Have Interactive Digital TV By The End Of 2001 Says New Research
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ProgrammesThe first week of 2001 saw BBC1 beat rival ITV to the top programme spot, as EastEnders’ Tuesday edition gained 16.34m viewers. For the rest of the month it was business as usual in the soap wars, with Coronation Street closely tailed at the top by the Albert Square crew.ITV’s other popular offerings included the… Continue reading TV Viewing Round-Up – January 2001