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By 2002, 68% of Interactive Digital Television (iDTV) application developers will be using Microsoft ‘middleware’ platform says Strategy Analytics. This represents a significant rise from the current share of 38% and suggests that Microsoft’s dominance of the software market may not be limited to PCs. The survey, which involved leading developers working on over 200… Continue reading Microsoft Will Play Key Role In iDTV Developing

Year on year analysis of the latest BARB digital viewing figures reveals that non-terrestrial channels continue to increase their command of viewing share in all homes. The others category rose from 17.1% average weekly share in July 2000 to a 20% share in July 2001. ITV saw the most significant loss in terms of share… Continue reading Digital Television Round Up – July 2001

As NTL was celebrating its 1 millionth subscriber (see 1 Million Now Subscribe To NTL Digital), the UK government were reinforcing the message that analogue services will be switched off by 2010. The digital switchover is reliant on 95% of the population having access to digital services, meaning that services must be available and affordable… Continue reading UK Government Confident About 2010 Analogue Switch Off

Following the release by BSkyB of Sky+, a new integrated personal video recorder, Datamonitor foresees rapid uptake of new set top boxes across Europe. Datamonitor predicts that by 2005, 48% of set top boxes will include PVR technology. 42% of households with digital TV are also forecast to have more than one set top box… Continue reading A New Era For Set-Top Boxes Dawns, Says Datamonitor

RevenueYear on year analysis shows that total terrestrial revenue has fallen 19.1% during June. Again ITV was the worst hit, seeing revenue drop over £40m or 24% to £128.2m, compared with the same period last year.Total satellite revenues rose again, climbing 9.4% compared to June 2000. Total Television Revenue – June 2001 Total Revenue June… Continue reading TV Market Round-Up June 2001

Programmes The return of live international football to BBC1, proved to be a big ratings success. The vital World Cup qualifier match between Greece and home nation England attracted an average viewing figure of 10.42 million.They say nostaglia isn’t what it used to be, but that doesn’t stop TV companies from churning out endless retro programming.… Continue reading TV Viewing Round Up – June 2001

In keeping with other analysts and forecasters (see Forecasts), Merrill Lynch has downgraded its ITV revenue forecasts citing “growing evidence of advertiser cutbacks or switching” in the TV advertising market. Merrill now forecast ITV revenue growth at -12.3% to September 2001 and see no reason to expect a recovery until around April 2002. Growth for… Continue reading Merrill Lynch Downgrades Spell Further Misery For ITV

The popularity of digital television’s interactive services is growing rapidly, with 5.3 million already interacting with TV programmes, sports events and advertisements via their TV remote controls, according to a new digital TV report. The Continental Research survey found that 2.7 million people have turned onto reality TV show Big Brother‘s interactive platform, with a… Continue reading Interactive TV Use Rises, But Ads Are Avoided

Evidence of the gathering strength of the non-terrestrial channels was once again evident in a year on year comparison of viewing in all homes. The Others category rose from a 16.5% average weekly share of viewing in June 2000 to a 20.2% share in June 2001, bringing it closer to the share enjoyed by the… Continue reading Digital Television Round-Up – June 2001

The superstitial – a method of internet advertising – is as effective in terms of recall, communication and persuasion as a television ad, according to research from Harris Interactive. The superstitial format was developed and is trademarked by online advertising solutions company Unicast. It is a pop-up that uses Flash and Java to create a… Continue reading Superstitials Are As Effective As TV Ads, Says Harris Interactive