More Tv articles

It’s been a rough old year so far for ITV. Not only is UK television bearing the brunt of the advertising revenue downturn anyway, but ITV is also losing audiences to pay-TV channels, struggling to compete with BSkyB in the digital world and just last week its chief players – Carlton and Granada – were… Continue reading Insight Analysis: Rough Ride Continues For ITV

The FT reports this morning that media agency Zenith is following in the footsteps of many other analysts and brokers by downgrading its 2001 ad revenue forecasts. Three months ago, Zenith forecasts adspend growth for the year at 3.6% but have now amended this figure and are forecasting a drop in adspend for the year… Continue reading ITV Revenues Will Suffer First Annual Fall For 10 Years, Says FT

Nearly 500m homes worldwide will have personal video recorders (PVR’s) by 2010, according to research published today. A survey carried out by Informa media, which publishes reports on the sector, predicts that there will be around 1m PVR homes in the UK by the end of this year. By 2002, when PVR technology will be… Continue reading PVR Homes To Hit 500m By 2010

The UK is making “astonishing progress” towards the take up of digital television, according to Culture Secretary Tessa Jowell, despite the fact that fewer than one in three homes have digital TV. A digital television survey just published by the DCMS shows that 25% of households predict that they will switch to digital television by… Continue reading DCMS Predicts 55% Digital Penetration By 2006

RevenueYear on year analysis shows that total terrestrial TV revenue has fallen 16.1% during May. ITV was the worst hit, seeing revenue drop over £30m, or over 20% to £138.6m compared with the same period last year. Channel 4 was the least affected, falling 5.6%.Total satellite revenues increased again, rising by 5.5% compared to May… Continue reading TV Market Round-Up – May 2001

The Western European cable market is expected to reach almost 60 million homes by 2005, according to projections by Merrill Lynch. The potential for broadband pay-TV television services therefore far outstrips the market potential of the digital satellite and terrestrial platforms. Digital terrestrial pay-television (DTT) is expected to overtake analogue during 2003, reaching around 4.5… Continue reading Western European Cable To Reach 60m Homes By 2005

ProgrammesThe real soap operas, EastEnders and Coronation Street dominated the top ratings as usual during May, with ITV’s flagship production stealing back dominance following the success of the Phil Mitchell storyline on the other side. Coronation Street gained the top spot for three out of the four weeks, with top audiences ranging between 13 and… Continue reading TV Viewing Round-Up – May 2001

By 2005, Jupiter predicts, interactive TV shopping revenues will reach $4.3 billion and iTV shopping will account for 44% of all TV-based shopping. Despite this opportunity, iTV advertising will not be big business as the market and technology will be fragmented in the short to medium term. Advertising revenue from iTV, Jupiter forecast, will account… Continue reading iTV Revenue Will Fall Short Of “Grand” Expectations, Says Jupiter

For the first time since the launch of digital TV in October 1998, BMRB reports that there has been no increase in the level of take up of services for four months.       Jan     Jun   Increase (%)   Increase (% points)  2000    15%    23%  53%  8  2001    29%    32%  10%  3  In a recent BMRB survey,… Continue reading BMRB Reports “Plateau” in Digital TV Take Up

US analysts at ABN Amro are forecasting a 14% decline for the ‘upfront’ sale of television advertising, following the continued weakening of the ad market. In 2000, the upfront sale was up 12% on the year before. Upfront describes how the TV networks pre-sell airtime inventory for their forthcoming autumn schedules. Given the sheer size… Continue reading US ‘Upfront’ Autumn TV Airtime Sales To Drop 14%, Says ABN