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Viewers are not convinced that the larger choice brought by digitalisation and convergence will mean a better offering, according to new research from the Broadcasting Standards Commission (BSC). In addition, viewers want more respect for their interests, intelligence and privacy from broadcasters. Lord Dubs, chairman of the BSC, said, “Broadcasters and regulators should ensure that… Continue reading BSC Study Reveals Public Attitudes To Regulation

European interactive television (iTV) penetration is to reach 44% of households by 2007, up from just 11% currently, according to a new report from Forrester Research. Forrester says that four countries will drive iTV growth, with the UK taking 45% of Europe’s iTV penetration, whilst France, Spain, and Italy will share 44%. The rest of… Continue reading European Interactive TV Penetration To Hit 44% By 2007

Television is holding its own as an effective and memorable advertising medium, despite the entry of new methods into the market. A survey released today by the Chartered Institute of Marketing (CIM) has revealed that TV adverts are most likely to be seen, remembered and enjoyed of all forms of advertising. CIM’s Claire Forbes commented,… Continue reading TV Still On Top For Ad Effectiveness, Says Survey

ONdigital is expected to announce a growth of 70,000 customers when it unveils its Q1 2001 subscriber figures this week. This is down on the 121,000 new customers it signed up in the first quarter last year. The slowing growth is mainly the result of churn – the number of customers leaving the ONdigital service.… Continue reading ONdigital Subs Growth Hampered By High Churn

Programmes The top rated programme of the month was the whodunnit shooting of Phil Mitchell in Eastenders. The programme shown on 1 March was watched by an average audience of 18.01m.Despite the hype surrounding the shooting of the ‘nice’ Mitchell brother, the must-see programme of the month had to be Raw Spice. Featuring behind-the- scenes… Continue reading TV Viewing Round Up – March 2001

RevenueThe total TV revenue saw a year on year fall of 3.6% during March. The largest loss was at ITV, which dropped 8.2% to just under £160, compared to nearly £175m for the same period last year.Channel 4 performed the best of the terrestrial channels, with an 8.9% increase in the year on year analysis.… Continue reading TV Market Round-Up – March 2001

A further blow was struck for those impatient for digital switchover today as research revealed that in some cases you can’t even give digital TV away. CIA MediaLab has just completed a survey into the public’s attitude to multi-channel TV, and discovered that 35% of those surveyed who do not currently watch multi-channel TV would… Continue reading Public Still Not Convinced By Digital TV, Says Survey

Digital television viewing figures for March shows that non-terrestrial channels continue to grow audiences in general terms, having increased their share of viewing across all homes from an average 15.5% in March 2000 to 19.9% in March 2001. The biggest loss of viewing share was at ITV, which, although with 28.5% it still commands the… Continue reading Digital Television Round-Up – March 2001

It is understood that Granada has acquired the rights to the ITV.com domain name, paving the way for a genuinely-united ITV internet presence. The previous owners of the domain, registered in 1994, were unrelated to the TV Network and are understood to have sold the address to Granada for £100,000. So far, each ITV franchise… Continue reading Insight Analysis: Acquisition Of ITV.com Could See Stronger Web Presence From The Network

Digital TV could be in the homes of 50% of consumers by 2002, according to new research. A Gallup poll undertaken for Pace Micro Technology revealed that in addition to the 28% of consumers who already take digital services, 13% intend to switch within 12 months. When this total is added to the number of… Continue reading 50% Of UK Homes Could Be Digital By 2002, Says Research