More Sky articles

Lack of sporting competition creates the deadliest form of cancer for live TV: it’s become boring, writes the editor-in-chief.

The global audience measurement and data company has appointed Bristowe as CEO for UK and Western Europe.

Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.

Advertisers will now be able to target their spots through more categories, 18 off-the-shelf audiences as well as custom audiences.

While ITV is under consideration, Sky and Channel 4 informed The Media Leader that they would not be accepting such ads.

The choice, immediacy and visuals of TV are at their peak, but manufacturers’ pursuit of advertising opportunities risks compromising the viewing experience and, in turn, this golden era. 

Ruth Cartwright says the UK’s set-up for trading TV and video is hampering Sky as it competes with global streaming giants.

Sky Media’s client and marketing chief shares her dream Glastonbury line-up and what’s coming up in conversations with clients.

In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week’s Connected TV World Summit in London.

Younger viewers are spending more time watching social video. Broadcasters are leaning in to short form to lure them back in the long term.