This year’s competition has a new structure that has led to a broader range of winners across three categories.
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As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.
The data will be available in the UK from September, providing marketers with greater insights into CTV investment.
Connections matter at Sky Media and there are four key ways that this drives impact for advertisers.
RTL Group has agreed to acquire Sky Deutschland in a rare example of a traditionally content-focused group acquiring a classic Pay TV platform.
The broadcasters’ self-serve ad marketplace is aimed at small to medium-sized businesses and digital-native advertisers used to buying their own media in social and digital environments.
Women’s sport should be seen as firmly part of the mainstream now, and brands should be aware of the opportunity to connect with fans around player stories, writes Sky Media’s Karin Seymour.
The “Baby Lantern” proof-of-concept pilot is already able to track how TV ads impact consumer behaviour in the near term.
The new Sky Media Sports Marketplace aims to connect brands and fans in a flexible, affordable way.
Katherine Wen argues that the right pay-TV operating system is critical to growth, as international operators target new customer segments including streaming-first, broadband-only and SVOD-loving consumers.