Patrick Béhar, chief business officer UK & Ireland, Sky, outlined the company’s plans to introduce a 4K camera into Sky Glass TVs, enabling Sky to gather more data to further enhance its targeted advertising.
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Thinkbox, the marketing body for TV advertising, is back on TV with its seventh advertising campaign and second from creative agency Mother London.
100% Media 0% Nonsense: There is rightly so much excitement about TV with new entrants, new products and new advertising opportunities. But the mistakes of digital media’s past must not be allowed, writes the editor.
In brief: Serious Tissues, a recycled toilet paper brand, has won £1m in media value as part of the Sky Zero Footprint Fund.
Sky AdSmart, Sky’s ad targeting service, is creating a capability to be able to match behavioural search data with Sky audiences.