Sky, NBCUniversal, LG Ads, Titan OS and EssenceMediacomX debated how to best reach audiences in developing TV environments.
More Sky articles
| Maria Iu
ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.
Pay-TV subs are predicted to decline by 8% across Western Europe by 2029, according to the latest report by Digital TV Research.
New research has found the “best combination” of four contextual factors in the home to boost advertising recall.
Host Jack Benjamin welcomes editor-in-chief Omar Oakes and reporter Ella Sagar to examine Thinkbox’s new members, headlines from the consumer ABCs and what is happening with GB News and Ofcom.
Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.
| Maria Iu
The brand is targeting specific audiences in north-west Barb region.
Barb data showed a drop in UK households with streaming subscriptions, even as streamers are performing strongly on a global level.
The number of UK households with a subscription VOD service decreased by half a million quarter on quarter, according to Barb’s latest data.
Analysis: The broadcaster increased its share of linear channels by 5%.