In a special edition of The Media Leader Podcast, editor-in-chief Omar Oakes and reporter Jack Benjamin report live from last week’s Connected TV World Summit in London.
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Younger viewers are spending more time watching social video. Broadcasters are leaning in to short form to lure them back in the long term.
Sky, NBCUniversal, LG Ads, Titan OS and EssenceMediacomX debated how to best reach audiences in developing TV environments.
| Maria Iu
ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.
Pay-TV subs are predicted to decline by 8% across Western Europe by 2029, according to the latest report by Digital TV Research.
New research has found the “best combination” of four contextual factors in the home to boost advertising recall.
Host Jack Benjamin welcomes editor-in-chief Omar Oakes and reporter Ella Sagar to examine Thinkbox’s new members, headlines from the consumer ABCs and what is happening with GB News and Ofcom.
Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.
| Maria Iu
The brand is targeting specific audiences in north-west Barb region.
Barb data showed a drop in UK households with streaming subscriptions, even as streamers are performing strongly on a global level.