Video: Amid a looming recession and high media inflation, how excited are brands really about ads on Disney+ and Netflix? Wake The Bear’s media director speaks to The Media Leader.
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Disney+’s ad tier will launch on December 8, the company reported ahead of its better-than-expected Q3 earnings.
Netflix’s adaption of Neil Gaiman’s acclaimed DC comic book series The Sandman debuted at #1 this week.
In brief: Stiller, the director of Apple TV+’s Severance, is, like the rest of the public, not given viewership figures for the show by Apple.
In brief: HBO Max has rolled out a new user experience and interface on desktop and mobile with “highly requested” new features.
A lack of synergy following the merger of WarnerMedia and Discovery has led to underperformance, Warner. Bros Discovery said in its earnings.
Off the back of a successful opening weekend for spy-thriller The Gray Man on Netflix, the streaming giant is cementing plans to turn the film into a franchise.
Netflix’s much-anticipated ad tier, in partnership with Microsoft, will launch in early 2023, the company revealed during its latest earnings call.
Europe is low-hanging fruit for global TV and streaming companies seeking to cut costs, according to analysts.
But now there is light at the end of the tunnel as the streaming service looks to add advertising to its platform.