In brief: Netflix picked both firms to give advertisers assurance that ads are run in the correct spots and views are analyzed according to industry standards.
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In brief: the Disney-owned sports property is in talks to partner with the sports betting company
As Amazon take a wrecking ball to Tolkien, how will Netflix handle the CS Lewis ‘Narnia-verse’?
In brief: Alisa Bowen has become president of Disney+ with immediate effect.
In brief: marketers running ads with Roku will now be able to deduplicate campaign reach and frequency across traditional TV, CTV, desktop, and mobile.
In brief: Lionsgate is rebranding its international streaming service from Starzplay to Lionsgate+, while Amazon’s EPIX is rebranding to MGM+.
In brief: Netflix has released a trailer for ‘The Playlist’, a fictionalisation of the founding of Spotify by CEO Daniel Ek.
In brief: The studio will be based in Helsinki, where it will be led by former Zynga VP and GM Marko Latiskka.
Streaming is more popular than ever among all age groups in the UK, new research has found.
Disney+ is no longer expected to overtake the streaming giant for global subscriptions as both platforms prepare to launch an ad-funded tier.