Brands including Coca-Cola and Sony have generated a combined $27.4m in brand placement value from Netflix’s Stranger Things 4, YouGov Stream data shows.
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Younger generations are increasingly turning to US-based streamers as opposed to live broadcast TV, Ofcom’s new report on the state of media says.
Video: Amid a looming recession and high media inflation, how excited are brands really about ads on Disney+ and Netflix? Wake The Bear’s media director speaks to The Media Leader.
Disney+’s ad tier will launch on December 8, the company reported ahead of its better-than-expected Q3 earnings.
Netflix’s adaption of Neil Gaiman’s acclaimed DC comic book series The Sandman debuted at #1 this week.
In brief: Stiller, the director of Apple TV+’s Severance, is, like the rest of the public, not given viewership figures for the show by Apple.
In brief: HBO Max has rolled out a new user experience and interface on desktop and mobile with “highly requested” new features.
A lack of synergy following the merger of WarnerMedia and Discovery has led to underperformance, Warner. Bros Discovery said in its earnings.
Off the back of a successful opening weekend for spy-thriller The Gray Man on Netflix, the streaming giant is cementing plans to turn the film into a franchise.
Netflix’s much-anticipated ad tier, in partnership with Microsoft, will launch in early 2023, the company revealed during its latest earnings call.