In brief: Snap’s chief business officer Jeremi Gorman and Snap’s VP of ad sales, Americas Peter Naylor will both be making the move over to Netflix
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In brief: according to HBO, it is the largest audience for any new original series in its history.
Premium insights into consumers’ viewing preferences are essential for successful results.
Streaming services have made inroads into live sports, led by two mega companies that are known less for their media offerings than their other products.
In brief: The loss of Originals has drawn condemnation from some producers, as the content is now in limbo as it does not exist elsewhere.
In brief: Disney+ announced it would institute a similar policy earlier this year.
In brief: Netflix will prevent its ad tier subscribers from downloading shows and films, according to app developer Steve Moser.
Brands including Coca-Cola and Sony have generated a combined $27.4m in brand placement value from Netflix’s Stranger Things 4, YouGov Stream data shows.
Younger generations are increasingly turning to US-based streamers as opposed to live broadcast TV, Ofcom’s new report on the state of media says.