Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.
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It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo’s Richard Brant.
Nearly 10% of video ads and 20% of CTV ads inventory were fraud or sophisticated invalid traffic (SIVT), according to new research.
The future of Connected TV advertising will be programmatic, automated and have seamless ad breaks, but “we are not there yet”, industry specialists have warned.
Partner content: The pandemic-induced boost in mobile consumption is here to stay, writes iQiyi International’s head of Southeast Asia ad sales
Netflix subscriber growth may be slowing in the UK but there are two key reasons why consumers are staying loyal to the streaming platform, writes the UK Market Lead at Appinio
A combined audience of 30.9 million people tuned in to watch England’s Euro 2020 final match against Italy last night
Marketers must be given the independent hands-on-keyboards visibility and control they need, writes the CEO of TV data specialist Adgile
Sponsored: Being best at design, as well as unlocking data to offer audiences the best experience, will be crucial.
It follows over a year of discreet meetings between the companies after Sky suggested to its rivals that CFlight become a pan-broadcaster tool