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Barb has announced an upgrade that now incorporates 14 of the most-used traded audiences into its reporting.

Pay-TV subs are predicted to decline by 8% across Western Europe by 2029, according to the latest report by Digital TV Research.

Ahead of Connected TV World Summit, speakers share their thoughts.

RTL Group’s adtech unit Smartclip has promoted Gloria Eichner to chief product officer and created three new vice-president roles in a significant expansion of its leadership team.

With Freely launching in the coming months, The Media Leader asks the industry what this means for advertisers.

Prime Video viewing data will be available to Barb subscribers from 1 March.

In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)

Media owners and agencies will be able to view incremental reach of BVOD audiences when added to web and app audiences across all devices.

US pay-TV penetration will drop below 50% this year.

Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.