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With Freely launching in the coming months, The Media Leader asks the industry what this means for advertisers.

Prime Video viewing data will be available to Barb subscribers from 1 March.

In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)

Media owners and agencies will be able to view incremental reach of BVOD audiences when added to web and app audiences across all devices.

US pay-TV penetration will drop below 50% this year.

Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.

We need metrics that are comparable on a like-for-like basis while recognising that no one single metric shows the best result.

While Piers Morgan’s YouTube move could be an experiment for News UK, Tucker Carlson showed the dangers of unscrutinised content.

The move seeks to minimise fraud by ensuring ads are being seen by real people.

A head of TV understands the advantages of each type of “TV” and can help advertisers navigate this time of convergence.