Advertising will come to Amazon Prime Video in the UK on 5 February. How will it compare with other streamers and what is its strategy?
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The broadcaster, highly exposed to a declining linear ad market, is seeking to become ‘leaner’ and shift resources in pursuit of digital growth.
This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.
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Analysis: Any merger would “not be of equals”, critics say – but what would be the benefits?
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