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WPP Media partners with Google on AI planning tools for YouTube

WPP Media partners with Google on AI planning tools for YouTube

01 Apr 2026 | Jack Benjamin

YouTube 5K (referred to by WPP’s media buying arm as YT5K) aims to make channel curation and creative versioning for YouTube more efficient.

Ozone launches AI research and development centre
Ozone launches AI research and development centre
01 Apr 2026 | Jack Benjamin
Spotify touts agentic, voice-interface future in a bid to prevent AI slop
Spotify touts agentic, voice-interface future in a bid to prevent AI slop
31 Mar 2026 | Jack Benjamin
‘Consultative, not transactional’: The Observer’s Studio 1791 wants brands to value trust
‘Consultative, not transactional’: The Observer’s Studio 1791 wants brands to value trust
30 Mar 2026 | Jack Benjamin
‘Are we monetising addiction?’ Ad industry faces reckoning following social media addiction lawsuit verdict
‘Are we monetising addiction?’ Ad industry faces reckoning following social media addiction lawsuit verdict
27 Mar 2026 | Jack Benjamin
The Media Leader Awards partners with M&M Global
The Media Leader Awards partners with M&M Global
25 Mar 2026 | James Longhurst

Social media platforms linked to human trafficking, UN report finds

24 Mar 2026 | Jack Benjamin

Social media platforms are “primary pathway[s]” for organisers of human trafficking efforts to recruit victims in support of a wide-ranging online scam industry centred in South-East Asia. Facebook in particular was “the most widely used platform” for trafficking recruitment, with moderation efforts described by victims as insufficient.

Publicis Media dominated new business in 2025

23 Mar 2026 | Jack Benjamin

Publicis Media led both of Comvergence’s total and net new business global rankings last year, generating $10bn in new client billings.

Can GB News scale its advertising business? With chief revenue officer Ross Sergeant

23 Mar 2026 | Jack Benjamin

GB News’s new chief revenue officer explains why he joined the broadcaster, addresses whether GB News is akin to ‘Reform TV’, and explains his strategy for driving advertising revenue growth.

PlayNet launches to connect gaming with online behaviour

17 Mar 2026 | Jack Benjamin

The startup will help brands and their agencies identify which interactive experiences drive online purchases, rather than merely impressions.

How the BBC will fulfill its remit as streaming giants encroach — with BBC iPlayer’s Kerensa Samanidis

16 Mar 2026 | Jack Benjamin

BBC iPlayer general manager Kerensa Samanidis sits down with Jack Benjamin to discuss the BBC’s charter review, how it’s positioning itself to compete against global streamers, and the importance of producing homegrown content.

OpenAI’s ad model conundrum

13 Mar 2026 | The Media Leader Staff

AI Haven’t A Clue’s George Butler and James Chandler speak to The Media Leader’s Jack Benjamin about the potential pitfalls in the ChatGPT developer’s nascent ad strategy.

Meet the Media Owner: Channel 4 adopts a platform mindset

13 Mar 2026 | Jack Benjamin

To mark the launch of our new feature series, The Media Leader sits down with Channel 4’s commercial team to understand why its taking a platform mindset while going on the offensive against ‘toxic’ online advertising environments.

Channel 4’s Sales Leadership Team – Meet the Media Owner

13 Mar 2026 | James Longhurst

Meet the team that are responsible for managing and growing Channel 4’s £1bn of advertising revenue.

‘Be careful who you put in your bed’: Broadcasters urged to partner with platforms cautiously

11 Mar 2026 | Jack Benjamin

Omdia’s Maria Rua Aguete and Max Signorelli told attendees at the Connected TV World Summit that we are ‘now in a new partnerships era’, but that broadcasters should exercise care in who they partner with.

Connected TV World Summit 2026 – Live blog

10 Mar 2026 | James Longhurst
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