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What a K-shaped economy could mean for the ad market — with Kate Scott-Dawkins

What a K-shaped economy could mean for the ad market — with Kate Scott-Dawkins

15 Dec 2025 | Jack Benjamin

WPP Media’s global president of business intelligence returns to talk through its latest adspend forecast, downside economic risks, and how AI is driving growth opportunities.

What will define the future of TV advertising? With Roku’s Mike Shaw
What will define the future of TV advertising? With Roku’s Mike Shaw
11 Dec 2025 | Jack Benjamin
Comcast Ads president: Uneven measurement standards create an ‘existential’ challenge for TV
Comcast Ads president: Uneven measurement standards create an ‘existential’ challenge for TV
10 Dec 2025 | Jack Benjamin
Channel 4 appoints Priya Dogra CEO amid revenue diversity push
Channel 4 appoints Priya Dogra CEO amid revenue diversity push
09 Dec 2025 | Jack Benjamin
The Future of TV Advertising Global 2025 – Live coverage
The Future of TV Advertising Global 2025 – Live coverage
08 Dec 2025 | The Media Leader Staff
The rhythm of the week has changed. How should marketers react? With The Guardian’s Imogen Fox
The rhythm of the week has changed. How should marketers react? With The Guardian’s Imogen Fox
08 Dec 2025 | Jack Benjamin

WPP Media forecasts 8.8% global ad revenue growth in 2025 but warns of ‘K-shaped economy’ risk

08 Dec 2025 | Jack Benjamin

WPP Media are forecasting a sunny, if consolidated, expectation for growth in 2026. This year uncertainty over tariffs didn’t have quite as big an impact on consumer spending or ad revenue as anticipated.

The Brief Monday 8th December. Serviceplan new agency, Meta AI deals, Perplexity sued, Omnicom UK moves.

08 Dec 2025 | James Longhurst

Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.

‘A seismic shift’: Netflix’s deal to acquire Warner Bros will remake the entertainment industry

05 Dec 2025 | Jack Benjamin

The transaction, valued at $82.7bn (including debt) is expected to close by Q3 2026, after Warner Bros Discovery carves out its linear TV businesses into a new company, Discovery Global.

Channel 4 debuts new-look commercial team following reshuffle

04 Dec 2025 | Jack Benjamin

David Amodio and Jay Kassam will join the new-look senior commercial leadership team as head of sales, and head of business operations and revenue innovation, respectively, beginning in January.

The future of Isba and Origin — with Simon Michaelides and Phil Smith

01 Dec 2025 | Jack Benjamin

Outgoing and incoming Isba directors general Phil Smith and Simon Michaelides speak about the next stages of Origin, loss of trust between agencies and clients, challenges facing CMOs, and whether there should be an Isba for small businesses.

The Brief – Friday 28 November – OpenAI denies liability, European Parliament on social media access, Stranger Things breaks Netflix and more

28 Nov 2025 | Ellie Hammonds

The Media Leader’s daily round-up of news for Friday 28 November 2025.

The Brief – Thursday 27 November – BBC censorship, Meta ad fraud, WPP campus and WB Discovery bids

27 Nov 2025 | James Longhurst

The Media Leader’s daily round-up of news for Thursday 27 November 2025.

The Brief – Wednesday 26 November 2025 – Spotify, the IPA, Ofcom on socials, sports tv growth.

26 Nov 2025 | James Longhurst

Welcome to The Media Leader’s daily round-up of media news you might have missed and need to know for Wednesday 25th November.

Will one and one equal ‘more than two’? Omnicom to complete purchase of IPG imminently

26 Nov 2025 | Ellie Hammonds

The deal is expected to finalise today by close of business, creating the largest media holding group in the world.

Podcasting needs its own JIC – Jack Davenport, Goalhanger CEO

25 Nov 2025 | Jack Benjamin

At the PPA’s Independent Publishers Conference, Jack Davenport discussed why a lack of measurement standards is holding back podcast investment, and how Goalhanger has unlocked revenue growth through an embrace of video and social.

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