Nick Manning spoke with Jack Benjamin and Omar Oakes about why publishers feel the need to polarise themselves to appeal to readers on the fringes — who just so happen to be the one’s most likely to pay a subscription fee.
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In new IPA research, advertising effectiveness expert Les Binet has explained why econometrics matters now more than ever.
Analysis: The cord is now being cut at both ends as pay-TV providers adopt tactics to compete with streaming giants and develop their own offerings.
The latest WFA and MediaSense report which found that while traditional holding groups still “have their role to play,” a “new breed of agile, specialist, tech-focussed agencies can also add measurable value to a more centralised media model.”
Smarter manifest manipulation in ABR streaming can go a long way toward reconciling the conflict between technical capability and profitability.
Columnist Nick Manning joins the host Jack Benjamin and editor Omar Oakes to preview the key issues that will come up at this year’s Future of Media event in London.
The latest Kantar Sustainability Sector Index report underlines the lack of trust consumers have in companies’ sustainability efforts for most products across all industries.
More ads in more places could hurt user experiences and advertiser outcomes, new research has found.
Analysis: Was Netflix’s global ads chief not the right person for the job, or is it the job itself that makes the streaming giant uncomfortable?
Analysis: Personalisation will also be a distinctive part of Spotify’s audiobook offering.