More Uk And Us articles

To bridge the leadership gap in advertising and marketing, organisations must adopt a multi-faceted approach.

The FT’s global advertising director for B2C and investment shares what his fundraising crusade has been this year and the biggest turning point in his career.

A new software update to Apple’s iPhone software update could boost measurement across the podcast industry, the CEO of global podcast publisher Acast discussed during its quarterly earnings call.

At last month’s Future of Gaming event in London, host Jack Benjamin took the stage alongside Shay Thompson to chat about her views on the gaming market.

ACI has the potential to be a game-changer in AI by revolutionising the way brands serve their customers.

TikTok head of measurement for Europe & Israel Steve Lockwood argued for a more holistic view of measurement he dubbed ‘outcome-based measurement’ to replace attribution.

We must focus on people, partnering wisely, and let our communication goals guide our channel choice.

A relative lack of sensitivity to significant price increases over the past year is evidence of marketing’s effectiveness for businesses, argued Ian Whittaker at last month’s Future of Media conference.

The inaugural Top 50 Women Gamechangers in TV has been revealed.

A panel at The Future of Media delved into why and how moving toward a single measurement framework is the future of measurement.