More Uk And Us articles

Can we use modern technology to help consumers access a physical interaction rather than replace it?

GroupM has partnered with Jounce Media to introduce new protections against Made For Advertising websites that are designed to protect against wasted media investment.

Is a one-dimensional focus on measuring attention distracting advertisers from exploiting the true effectiveness potential of different media?

“Problematic” proxy characteristics have been used by Government ads in recent years to target individuals based on protected characteristics like race, ethnicity, religion, or gender.

Don’t settle for mediocre media strategies. Embedding your agency team within your marketing department can deliver impactful campaigns that drive meaningful growth.

Outvertising’s co-director of advocacy Cass Naylor joins The Media Leader Podcast to discuss how media properties, brands and advertisers must do more to support the queer community, especially in the months outside of Pride.

Analysis: The streaming leader has sought to quickly expand its gaming footprint to add value to its current subscription offer and capitalise on growing consumer and commercial interest in gaming.

Some say generative artificial intelligence will transform the workforce. Many workers say it already has.

A new attention measurement study found that while miniscule attentive exposure can impact ad recall and brand awareness, achieving significant uplifts in lower funnel metrics requires multiple seconds of engagement.

Jack Benjamin, Omar Oakes and Ella Sagar are back on the podcast this week to analyse some of the industry’s biggest stories.