WPP’s GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.
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2023 looks set to the be the year of social media adspend, a global report by a major media buyer has suggested, in what has otherwise been a tough market.
The solution, which launched in the US market in May, allows brands “control and predictability” to place their ads directly after content shared by premium publishers shown in TikTok’s For You feed.
The irony of the future of TV is that we’ve now come full circle: we’re once again in a landscape where some content is free and some is paid for, and that’s a good thing.
A new survey by the World Federation of Advertisers has found that despite sponsorships making up 11% of a brand’s marketing budget, very few feel “very confident” about its return on investment.
Jack Benjamin is joined by Ella Sagar and The Guardian’s James Fleetham to unpack takeaways from The Guardian’s upfronts and discuss how AI-generated misinformation could actually be a boost to trusted newsbrands.
Between a rise in anti-Semitism on TikTok and X and a pledge for more of the same from News Corp, brands should vote with their feet in pursuit of more positive contexts for their ads.
Peter Field explained to Omar Oakes that audiences cannot become deeply engaged in pieces of entertainment in 15 or 30 seconds, and likened short-form video to chewing gum.
Digital is responsible for causing a sea change in advertising towards the need to prove impact and effectiveness now that we can better measure it, argued Nick Manning on a recent episode of the podcast.
Netflix, Disney+, Paramount+, Max, Amazon Prime Video, and Apple TV+ will collectively grow subscribers from 751 million in 2023 to 946 million in 2029, according to latest estimates.