More Uk And Us articles

Effectiveness is about understanding what’s working — but current industry approaches aren’t, warns the WFA’s media services director.

Podcast interview: Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV’s resilience, trust in media, and why attention research has rekindled his passion for media.

Ahead of Cop28, are we using the right KPIs to reduce our digital advertising emissions, asks Impact+’s co-founder.

Reach or targeting? Choice or Sustainability? Strategist Simon Carr explores some of the paradoxes affecting media and marketing, and offers strategic resolutions.

Interview: Karthik Rao insists ‘the mission’ does not change despite increasing US competition and pressure to evolve media and adspend measurement.

Media talking about ‘creative’ is too narrow in ambition. It’s creativity that will become the most priceless commodity in our industry.

Brands should prepare for backlash and have strategies in place to support trans talent, an audience at Conscious Thinking Live heard.

Delegates at the Conscious Advertising Network’s conference struggled with the ethics of funding social media companies that spread hate speech and misinformation.

The Media Leader interview: From the ASI TV and Video Conference, Patrick Béhar discusses Kantar Media’s US prospects, his priorities as new CEO, the future of measurement, and his pledge to Adam Crozier about ‘writing the big chapter’ of his career.

Venatus CEO Rob Gay spoke with Jack Benjamin at last month’s Future of Gaming event in London about the different options brands have to speak to gamers, and why starting small is wise.