Speaking at Media Playground 2015, Brian Danzis, global chief revenue officer at Virool, said that the industry is “making the same mistakes” with digital as the US made with its TV.
More Uk articles
Futurist and founder of AnyDayNow, Tracey Follows, discusses the Internet of Things, Un-things and Thoughts – and how advertisers need to prepare themselves.
This year’s asi European TV Symposium highlighted the growing tension between ad tech and broadcasters, writes Mediatel CEO Derek Jones.
Discovery, British Eurosport and Cartoon Network are among the 25 new premium channels to roll out on EE’s TV service.
Full report available at: Mediatel Connected > Connected AV > Viewing & Social
Yesterday brought a close to ITV’s impressively grown up police procedural Unforgotten (9pm) as the slow burning cold case drama wrapped up its carefully spun tale in an emotional sixth and final episode.
The opportunities are waiting, but the disruption the Internet of Things could heap on the media industry will make heads spin first.
Sun+, which is set to scrap its paywall at the end of this month, also performed well, with online visits up 16% compared with September to a little under 1.3 million.
Consultant Graham Lovelace said if effectively coupled with Sky’s new ad targeting capabilities, more relevant advertising could be beamed to specific devices, overhauling television’s current targeting capabilities.
Last night saw the 11th series of BBC One’s The Apprentice (9pm) reach the halfway point as the show about professional nonsense-dispensing finally provided a bit of a shock for viewers.
