While most likely considered a hindrance for the general population, the increase in the average time it takes to get to work is great news for mobile and out-of-home, writes Route’s James Whitmore.
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From 24 November, viewers will be able to use their Android mobile device or Chrome browser on their computer to cast Channel 4 content directly to their TV using the Chromecast dongle.
Full report available at: Mediatel Connected > Connected Surveys > Data
Thursday night saw the fourth episode of ITV’s insect genocide show I’m a Celebrity…Get Me Out of Here! swoop in at 9pm to steal away the day’s biggest audience.
ITV Commercial announced on Thursday it is to begin working with programmatic ad platform RadiumOne to launch Ad Sync+, which will link ITV’s broadcast output to RadiumOne’s sharing data capability.
The relaxation of Ofcom’s fair competition rules mean sky is now free to withdraw Sky Sports from BT TV customers – but the broadcaster says it is currently happy to share, despite experts warning footie fans to worry.
Mark Connolly joins from AudienceScience where he has been chief revenue officer for the last two years.
Yesterday saw ITV’s I’m a Celebrity…Get Me Out of Here! return to once again pull in the day’s biggest audience as Lady Colin Campbell’s irrational targeting system locked onto a bewildered Chris Eubank.
On the information superhighway, advertising has often become a road-block, rather than a roadside billboard to be admired or ignored as we see fit, writes IMGROUP’s Steve Sydee.
Full report available at: Mediatel Connected > Connected Surveys > Data