Lee Fels will head up Teads’ publisher offering in the UK after an eight year stint at the Guardian.
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After the Sun’s U-turn on its paywall policy, is it time for other publishers to be more open-minded about current monetisation strategies, asks Tim Greatrex, founder of Rezonence.
ITV once again destroyed its prime time rivals last night thanks to the latest instalment of what is quickly becoming The Lady C Show.
Full report available at: Mediatel Connected > Display > Press
Of the 47 markets studied, Singapore has the highest level of smartphone penetration at 89% at the end of last year, with ZenithOptimedia forecasting this to leap to 97% by 2018.
Cinema has 20 times the media return on investment for efficiency, per person, compared with TV, according to new research carried out by Digital Cinema Media and Millward Brown.
Why are marketers obsessed with the latest fads at the expense of more established opportunities? Richard Shotton explores.
The latest brand league table has been published and Dominic Mills is not impressed.
This past weekend brought a double deluge of each of TV’s top three reality shows as celebrities battled it out in their own unique ways to win over viewers’ hearts and minds in a battle for light entertainment dominance.
Full report available at: Mediatel Connected > Display > Press