Music can be tricky, but advertisers should think carefully before disregarding its power for their brands, writes Mark Barber.
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Direct mail is still a vital component of the media mix, argues Royal Mail Group’s Jonathan Harman.
While Sky is using ad tech science for its benefit, Google is mysteriously failing to get it right at even the most basic level, writes Dominic Mills.
112 deals took place between July and September, up from 101 in Q2, according to figures from Results International.
Full report available at: Mediatel Connected > AV > Cinema
Just for a bit of a change, the past weekend saw BBC One’s lighter-than-Aero weekend clap-along Strictly Come Dancing excitedly foxtrot all over the competition’s face, racing to the top of both Saturday and Sunday’s schedule.
Speaking at Magnetic’s Spark event, Millward Brown’s executive vice president of global brands, Sue Elms, said ad clutter was choking the digital environment to the detriment of effectiveness.
Full report available at: Mediatel Connected > Connected AV >Viewing > Channel Figures
Warc’s James McDonald explains how branded content is helping radio advertising to stay in such good shape.