Monday night brought another clash between ITV’s ever-weakening and heavily-promoted mystery drama Broadchurch and BBC One’s long-running but somehow-still-thrilling forensic drama Silent Witness at 9pm.
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Craze, who will be the first chair to have come from outside of the OOH sector, was most recently CEO of Havas Media Group UK
Barb was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. Barb is owned by BBC, ITV, Channel 4, Channel 5, Sky and the IPA (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee.Barb Establishment SurveyThe Barb Establishment Survey… Continue reading Barb
By creating a comparison with a more expensive option, brands can create a perception of good value and significantly boost sales, learns ZenithOptimedia’s Richard Shotton.
The independent production companies outlining a proposal to bid for BBC Three should be congratulated for their creative thinking, rather than dismissed, writes Raymond Snoddy.
In a bold move that hopes to help publishers and advertisers capture people’s in an “effective, yet non-intrusive way,” Cxense has introduced 3D ads, which literally “pop” off the page.
2015 will see the launch of what the BBC is describing as one of iPlayer’s “most significant commissions to date”, alongside nine comedy shorts and exclusive fashion footage.
As virtual reality technology finally heads for the consumer market, Lieberman Research Worldwide’s global CEO Dave Sackman says it’s more than just gamers that will benefit.
As UK towns begin the first trials of driverless cars, Posterscope’s Ben Milne looks at the opportunities for out-of-home.
Sunday evening saw the top broadcasters bring out their heavy-hitting period dramas as the return of ITV’s Mr Selfridge (9pm) had to contend with those dotty birthing professionals on BBC One’s Call the Midwife (8pm).