The appointment comes as the broadcaster looks to drive the consumer facing element of its data strategy.
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55% of US broadband households subscribe to an over-the-top (OTT) video service such as Netflix or Hulu Plus, up from 44% in 2013, according to new research from Parks Associates.
| Sue Todd
If the general trend is supposed to be decline, why would so many new entrants see such value in magazine media, asks Magnetic’s Sue Todd.
Matt Hill, editor of Gizmodo UK, has been appointed deputy editor of UK entertainment brand Digital Spy.
For the second week in a row ITV’s new crime thriller Safe House secured the 9pm slot for the commercial broadcaster as Captain Happiness himself, Christopher Eccleston, continued to protect a family in his care.
How should the ad industry vote on May 7? Bob Wootton, director of media and advertising at ISBA, tells us which box he’ll be ticking.
Despite continued popular programming from the BBC in March, iPlayer requests were down by 44 million compared with February.
In this short video interview, the chair of the judges explains what makes the category so important – and how it can tell us something about the way the connected consumer is altering the advertising landscape.
comScore has today launched a collection of key advertising metrics to independently allow media sellers around the globe to showcase the “true” quality of their ad inventory.