Proctor & Gamble is the latest advertiser to land itself in hot water with the ASA over the use of vloggers, following a complaint that a YouTube video for Max Factor wasn’t obviously identifiable as advertising.
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Starting April with a spring in their step, UK commercial broadcasters recorded healthy increases in revenue, with all but one down on the previous year.
Full report available at: Mediatel Connected > Media Landscape >Consumer Trends
We should be very wary of the home office’s plans to give Ofcom the power to vet programmes before they are broadcast, warns Raymond Snoddy.
The general election saw local media set a new benchmark for content delivery and discovery, writes Johnston Press’ Paul Napier.
The appointments come as Royal Mail looks to strengthen business relations and raise its profile with SMEs.
This month saw big audience ratings for ITV with the return of Britain’s Got Talent, Safe House, Ninja Warrior and General Election Leaders’ Debate.
If the deal moves past the FCC’s regulatory hurdles, it will create the third and second largest cable operators in the US behind Comcast.
In its second consecutive month of decline, MailOnline was down -2.32%, keeping its total audience under 14 million.
Marketers should think twice about their ad strategy before launching eco-friendly products, writes ZenithOptimedia’s Richard Shotton.